By profile
Every profession has its guide.
Getting started
Create an account and learn the vocabulary.
Advertisers
Plan a campaign and follow its display.
Media agencies
Client portfolio and dual validation.
Sales houses
Publish inventory and handle orders.
Site owners
Entrust panels to a sales house, follow revenue.
Regulators
Observe a market and keep a licence register.
The guides
What people read first.
Four guides, written against the product and checked against its code. They also say what they do not cover.
Reference
The reference tables.
These values are read from the product's reference data, not copied. If they change, this page changes.
Open formats
| Format | Status |
|---|---|
| OOH Billboard | Open |
| Mobile display | Open |
Ten other formats — street furniture, LED screens, TV, radio, press — are described in the reference data but closed at launch.
Pricing periods
| Period |
|---|
| Day |
| Week |
| Month |
| Quarter |
| Half-year |
| Year |
The glossary
17 trade words explained without jargon — plus the 3 the platform does not measure, kept apart so they are not mistaken for its own.
Can’t find it?
Support replies through PAYBOARD messaging, once your account is open.