Once the poster is up, the seller files photographic records against the order. This guide explains what each one establishes, how it is dated, and why none of them can be removed.
Before you start
- An order accepted by the seller
- Display has started, or is about to
- An account belonging to the organisation that placed the order
Find the record log
The « Proof of display » panel sits on the order, on the buyer's side as on the seller's. Both see the same thing: a seller who could not see what the buyer sees could not answer a dispute.
Recognise the three moments
A record answers one question, and there are three: was the poster put up, is it still there, was it taken down at the end. Each proof carries its moment; there is no fourth.
Read the record date, not the upload date
A posting photographed on Monday and filed on Friday is still a Monday posting. The record date is what counts, and it is what gets re-read when display is disputed.
Spot an out-of-period record
A record dated before the start or after the end of the order is flagged as such. That is not an anomaly: a posting is commonly photographed the day before, a takedown the day after.
What this guide does not cover
- Incidents and damage, which the platform cannot establish
- Audience measurement, which no proof carries
- Disputes and their settlement, handled outside the platform